Incluye bibliografía (p. [223]-244) e índices.

1 Sociology and health promotion: health, risk and consumption under late modernism / Roger Burrows, Sarah Nettleton and Robin Bunton. Part I The institutional context of health promotion. 2 Health promotion: rhetoric and reality / Richard Parish. 3 From Alma Ata to Asda—and beyond: a commentary on the transition in health promotion services in primary care from commodity to control / Laurann Yen.
Part II Socio-political critiques of health promotion. 4 Sociological critiques of health promotion / Sarah Nettleton and Robin Bunton. 5 Feminist critiques of health promotion / Norma Daykin and Jennie Naidoo. 6 Developing anti-racist health promotion strategies / Jenny Douglas. 7 The modern and the postmodern in health promotion / Michael P.Kelly and Bruce Charlton. 8 The baby and the bath water: examining socio-cultural and free-market critiques of health promotion / Charlie Davison and George Davey Smith.
Part III Knowledge, risk and health promotion. 9 The development of a scientific fact: the case of passive smoking / Peter Jackson. 10 Accidents and the risk society: some problems with prevention / Peter Jackson. 11 Chance and modernity: accidents as a public health problem / Lindsay Prior. 12 ‘London dentist in HIV scare’: HIV and dentistry in popular discourse / Nicki Thorogood.
Part IV Health promotion, consumption and lifestyle. 13 In the name of health / Barry Glassner. 14 Positive ageing: what is the message? / Mike Hepworth. 15 Health and lifestyle: a critical mess? Notes on the
dedifferentiation of health / Martin O’Brien. 16 Consumption and health in the ‘epidemiological’ clinic of late modern medicine / Robin Bunton, Roger Burrows.