TY - BOOK AU - Ewing,David W. TI - The practice of planning U1 - 658.1 21 PY - 1968/// CY - New York PB - Harper & Row, Publishers KW - Investigación N1 - 1. Planning´s role in perpective. 2. Guidelines. 3. Goals and stages. 4. The outside-in approach. 5. The inside-out approach. 6. The precious task of sppraisal. 7. Leverage from budgetin. 8. The marvelous power of queantitative tools. 9. Corporate transformation ER -