Bibiografía al final de cada capítulo.

I Introduction. Strategic planning /​ Robert Dyson
II Strategic option formulations. The TOWS matrix : a tool for situational analysis /​ Heinz Weihrich ; Competitive costs dynamics : the experience curve /​ Arnoldo hax and Nicolas Majluf ; The use of the growth-share matrix in strategic planning /​ Arnoldo Hax and Nicolas Majluf ; The use of the industry attractiveness-business strength matrix in strategic planning /​ Arnoldo Hax and Nicolas Majluf ; Impact of strategic planning on profit performance /​ Sidney Schoeffler, Robert Buzzell and Donald Heany ; Cognitive maps as a visionary tool : strategy embedded in issue management /​ Colin Eden
III Assessment of uncertainty. Risk analysis in capital investment /​ David B Hertz ; Shirt-sleeve approach to long-range plans /​ Robert Linneman and John Kennell ; How to develop and use scenarios /​ Steven P Schnaars
IV Corporate modeling. A conceptual framework for corporate modeling and the results of a survey of current practice /​ Thomas Naylor ; A corporate system model of a sports club : using simultation as an aid to policy making in a crisis /​ Roger Hall and William Menzies ; Strategy support models /​ John Morecroft
V Performance measurement, gap analysis and selection. Capital investment appraisal /​ Robert Dyson and Bob Berry ; The capital-investment appraisal of new technology : problems, misconceptions adn research directions /​ Robert Ashford, Robert Dyson and Stewart Hodges ; Robustness and optimality as criteria for strategic decisions /​ Jonathan Rosenhead, Martin Elton and Shiv Gupta ; A land use evaluation technique for decision makers /​ Michael Poulton ; Applications of the analytic hierarchy process to long range planning processes /​ James Emshoff and Thomas Saaty
VI Conclusion. Towards effective strategic planning /​ Robert Dyson.